A Social Media Manager is the person responsible for planning, creating, publishing, and analyzing a brand’s presence across social media platforms. This role goes far beyond simply posting content. It involves developing platform-specific strategies that support business goals, directing visual and written content creation, actively engaging with online communities, and monitoring results to optimize performance.

A good Social Media Manager protects and amplifies your brand voice, ensures content aligns with your audience, and translates your core message into relevant, effective storytelling. They manage the full content calendar, schedule and publish posts, write engaging captions, and respond to comments and messages in a timely and professional way.

They also report on analytics, track what’s working, and adjust strategies to support growth. Behind the scenes, they work closely with your internal team to align social efforts with launches, campaigns, and client experience goals.

This role is not entry-level or optional. It is a strategic position that directly impacts visibility, engagement, and the customer journey.

Brand storytelling is the intentional practice of communicating your business’s identity through narrative. It’s how you share who you are, what you believe in, why you do what you do, and how your work fits into your audience’s world.

Unlike traditional marketing, which focuses on features or sales, brand storytelling creates emotional connection. It invites your audience into your world — helping them see themselves in your values, your creative process, and the transformation you offer.

For artists, makers, and service-based creatives, brand storytelling might include:

-Sharing your creative journey or origin story

-Highlighting the meaning or inspiration behind your work

-Showing the process, not just the finished product

-Using consistent language, tone, and visuals that reflect your brand’s personality

When done well, brand storytelling builds trust, deepens engagement, and turns passive followers into invested supporters.

Because I’m obsessed with the creative process and the people behind it. There’s something about working with artists, makers, and purpose-driven entrepreneurs that lights me up ; the ideas, the bravery, the way you all bring raw vision into reality. It’s electric.

I’ve always been someone who loves helping, solving problems, and figuring out what makes people feel seen. Social media just happens to be the medium where all of that comes together. I don’t just manage posts and metrics. I partner with people who are building something meaningful, and I get to help shape how the world sees them.

I also love the challenge. Every creative business is different. No two voices, offers, or paths are the same. So we collaborate, we dig in, we refine, and we celebrate the wins together and honestly, many of my collaborators become real-life friends. That kind of connection and shared momentum is everything.

This work lets me do what I’m best at: helping talented people feel confident, clear, and supported in their public voice while building something they’re proud of.

Thank you!

Yes, if you want to be visible and taken seriously in today’s market. Social media is where most clients, collectors, and collaborators go first to vet your work. You don’t have to go viral, but you do need to show up consistently with intention.

Yes. That’s literally my job. Once your brand voice and strategy are nailed down, we can fully manage content creation, scheduling, captions, and engagement. You’ll approve content before it goes out, but you won’t have to think about it daily. (Phew!)

A content creator posts for engagement. A VA follows instructions. A social media manager builds a long-term brand narrative, knows what to say and when to say it, and uses data to shape future strategy. It’s not about showing up, it’s about showing up on purpose.

Creative businesses with strong social storytelling book more gigs, sell more work, and attract better-fit clients. ROI can look like commissions, collaborations, press, or just more qualified inquiries in your inbox. If social is draining your time or going nowhere, it’s already costing you.

No, but the algorithm and your audience both favor human presence. If you’re not comfortable showing your face often, we’ll build a strategy around voiceovers, process content, stills, or client testimonials. There are dozens of ways to stay authentic without going full influencer.

That comes from working with someone who understands your world. Artists and creatives have a different tone than mainstream influencers. We focus on narrative, aesthetic, and value—not trends for trend’s sake.

Probably one of three things: inconsistent branding, unclear message, or lack of strategy. Posting often doesn’t mean posting effectively. We audit your content, clarify your goals, and align every post with the bigger picture.

No. You only need to be where your people are. We’ll choose 1 to 2 core platforms based on your audience and capacity, and build out a plan that doesn’t burn you out.

Yes. Whether it’s an exhibit, a new offering, or a print shop launch, we build the messaging arc and campaign content to generate attention and sales without the stress of doing it all alone.